Author: Esther Karuku

Strategy 

5 growth marketing hacks for Kenyan businesses – PART ONE

July 28, 2020August 17, 2020 Esther Karuku corona, covid-19, covid-19 pandemic, growth hacking, kenya, marketing on a budget, marketing2020, nairobi

Amid the Covid-19 pandemic, a lot has been said about the appropriate brand response. One of the best resources I

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Strategy 

How to get more Kenyans insured

September 10, 2015October 28, 2015 Esther Karuku aar kenya, britam, east africa, financial services, innovation, insurance, insurance pentration, kenya, pan africa life, peter nduati, resolution health

At the September Fail Up event at the Nailab the guest speaker was Peter Nduati, the CEO of Resolution Group.

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Digital 

Adblockers & digital marketing in Kenya

September 10, 2015September 11, 2015 Esther Karuku ad block, africa, apple, back to school, digital, kcb, kenya, marketing

This week Apple announced that they will allow use of ad blocking software on the iPhone and iPad in a

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Profiles 

Part Digital Manager, Part World Changer: Meet Alex Muriu

August 31, 2015September 25, 2015 Esther Karuku africa, alex muriu, digital, east africa, farm capital africa, kenya, marketing, profile

When you meet Alex at Kenya Commercial Bank (KCB) in Nairobi, where he is the digital brand manager,

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Profiles 

Every meeting ever: Kenyan edition

August 25, 2015August 31, 2015 Esther Karuku africa, goals, kenya, marketing, meetings, personality

As marketers, our work often involves getting several stakeholders to come together to achieve a common goal.

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