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  • 5 growth marketing hacks for Kenyan businesses – PART ONE
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5 growth marketing hacks for Kenyan businesses – PART ONE

July 28, 2020August 17, 2020 Esther Karuku corona, covid-19, covid-19 pandemic, growth hacking, kenya, marketing on a budget, marketing2020, nairobi

Amid the Covid-19 pandemic, a lot has been said about the appropriate brand response. One of the best resources I

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Strategy 

Not Enough Money Yet? No Problem

February 18, 2016December 6, 2016 Hilda Wathithi kenya, marketing, marketing on a budget, nailab, nairobi, start up

If you have just started a business, it’s difficult to raise adequate funds to get your business known. I would

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Strategy 

How to get more Kenyans insured

September 10, 2015October 28, 2015 Esther Karuku aar kenya, britam, east africa, financial services, innovation, insurance, insurance pentration, kenya, pan africa life, peter nduati, resolution health

At the September Fail Up event at the Nailab the guest speaker was Peter Nduati, the CEO of Resolution Group.

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Strategy 

MARKET INTELLIGENCE: What it is, not what you think it should be

August 21, 2015August 25, 2015 Carolle Kariuki africa, competitor, intellectual capital, kenya, market intelligence, marketing, product intelligence, sales, understanding

Today’s business development and marketing battles are based more on an organization’s intellectual capital more than any other resources.

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Strategy 

BE THE MASTER OF THE UNIVERSE – Delight Your Customer

August 21, 2015August 25, 2015 Carolle Kariuki africa, Customer Satisfaction, customer service, kenya, Know Your Customer, marketing

Did you know it costs more to attract new customers than it does to keep your existing customers happy?

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