Adblockers & digital marketing in Kenya
This week Apple announced that they will allow use of ad blocking software on the iPhone and iPad in a
Read more
africa
Part Digital Manager, Part World Changer: Meet Alex Muriu
When you meet Alex at Kenya Commercial Bank (KCB) in Nairobi, where he is the digital brand manager,
Read more
Every meeting ever: Kenyan edition
As marketers, our work often involves getting several stakeholders to come together to achieve a common goal.
Read more
MARKET INTELLIGENCE: What it is, not what you think it should be
Today’s business development and marketing battles are based more on an organization’s intellectual capital more than any other resources.
Read more
BUILDING BRAND EQUITY
Building a strong brand with great equity creates a whole host of benefits to an organization
Read more