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Strategy 

MARKET INTELLIGENCE: What it is, not what you think it should be

August 21, 2015August 25, 2015 Carolle Kariuki africa, competitor, intellectual capital, kenya, market intelligence, marketing, product intelligence, sales, understanding

Today’s business development and marketing battles are based more on an organization’s intellectual capital more than any other resources.

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Strategy 

How culture influences marketing in Kenya

May 22, 2014August 25, 2015 Esther Karuku brand, brand kenya, kenya, managing perceptions, marketing, sales

It is said, you will never know where you’re going until you know where you’ve come from.

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